Why should i optimize my website?

What does “optimizing a website” mean? SEO, Search Engine Optimization is a highly effective internet marketing service that will keep driving customers to your website and will give you a great return on your investment! SEO is an extremely cost effective solution to increasing your brand awareness with long term, proven results!

Why will SEO help my business?

It gives companies the ability to:

  • Cut advertising costs
  • Increase sales leads from customers looking for their products and services cost effectively
  • Increase their profile against their competitors As much as 60% of all sites are not properly optimized to rank high in the search engines
  • Target a global audience via targeted international search engines
  •  Drive high quality customers to their website
  • Build their brand online by communicating marketing messages to their target audience
  •  Target specific geographic regions for specific marketing campaigns
  •  Build an online reputation

Why can't i just optimize my website myself?

Have you ever built a website yourself that has little or no traffic at all? How often did your phone ring? How often did you get emails requesting more information or sales?

SEO-Exchange is an experienced SEO service provider who knows that time is money! SEO is more than just metatags and keywords. Search engines have evolved, and will continue to everyday. Our team of experts keep current with the constant changes to the online world and strives to continuously improve our strategies. You do what you do best, sell your products and services; and we’ll do what we do best, optimize your offerings! We will bring customers to you, and we have a portfolio to prove it!

Organic vs. Pay Per Click Marketing

SEO marketing services are advantageous over Pay Per Click Marketing because SEO is charged at a flat rate, vs. Pay Per Click (PPC), which you pay for EVERY time someone clicks on your ad! With an ongoing PPC campaign you are likely to find yourself spending a lot of money and getting little to no Return On Investment. SEO Organic Optimization is focused on powerful results and providing the most cost-effective service to our clients. If that’s not enough, researchers have found that more than 80% of website traffic is generated by organic results as opposed to PPC

Search Engine Optimization Facts

  • 85% of website traffic comes from a search engine
  • As much as 60% of all sites are not properly optimized to rank high in the search engines
  • SEO experts have to be completely up-to-date on new developments
  • The ROI for SEO is very good in comparison with other marketing methods such as direct mail or banner ads
  • 9 out of 10 web surfers visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month
  • 62% of search engine users click on a search engine result within the first page, and a full 90% of search engine users click on a result within the first three pages of search results
  • There is still a segment of users who think "industry leadership" is a component of what search engines use to rank search engine results, online marketers can use this perception to their advantage
  • Only 10% of search engine users click on results beyond the third page
  • 86% of search engine users report they feel organic listings are more relevant than paid listings
  • 86% of search engine users report that they trust organic search results over paid results

references: iprospect.com "Search Engine User Behavior Study, April 2006", http://www.internetadvantage.org "SEO Facts & Myths"