SEO & PPC for Surgeons

Organic Search Optimization

When your surgical practice is cutting-edge, how do you spread the word among prospective patients? Working with SEO-Exchange will help you get a definitive position on page 1 of Google, the place where your niche population is most likely to find you. Considering your patient philosophy and business goals, we create a varied and comprehensive SEO strategy that will present you as the surgeon with the education and experience that patients should trust and net the measurable results you need. We employ all the following tools to get your surgery center notice:

  • Articles
  • White Hat SEO
  • Directory Listings
  • Google + Optimization
  • Powerful Landing Pages
  • Monthly Reports
  • Conversion Tracking
  • Social Media Postings
Surgeons Organic Search Superimposed

Paid Search Marketing

Over time, your website should move up in search results, butfor immediate higher visibility for your surgical office, Pay-Per-Click (PPC) advertising will drive the traffic you need much faster than organic growth. By positioning a sponsored ad about your physician's office before the SERPs, you appear at the top of the page where customers in need of a surgical procedure look first. Because of our medical industry knowledge and technical expertise, we are able to get you where you need to be.

Surgeons Google PPC

Mobile Search Optimization

As smartphones and tablets become important ways to find information, over 50% of Google searches are conducted on mobile devices. Surgical websites that want to catch a visitor's eye must be properly laid out to be responsive on any device, while being compelling enough to keep visitors on your site. Google algorithms reward high site traffic and length of time that visitors engage with higher positions in search engine. SEO Exchange will make sure that your surgery skills come to the attention of your niche market regardless of the device or platform that visitors use.

Surgeons Phone Superimpose

Conversion Features

High website traffic is flattering, but only conversion of visitors to surgical patients pays your bills. Our tracking system evaluates every aspect of your website performance while our reports every 30 days provides the accountability you need. You can see how landing pages, forms, and other components of your website are doing in attracting customers, promoting content, and expanding your patient roster. Let show you how our systems can help you grow your surgical practice.