SEO & PPC for Lawyers

Organic Search Optimization

How do you make your law office stand out from other attorneys in your local market? Today, the answer lies in having an outstanding web presence that potential clients see as soon as they Google lawyerswith your specialty in your area.SEO-Exchange can develop a targeted strategy with measurable results to help you appear in page 1 results of Google, so that clients find your law firm first. Some of our techniques for success include:

  • Articles
  • White Hat SEO
  • Directory Listings
  • Google + Optimization
  • Powerful Landing Pages
  • Monthly Reports
  • Conversion Tracking
  • Social Media Postings

Paid Search Marketing

Achieving top of the page placement from searches takes time, so most law practices benefit from Pay-Per-Click (PPC)-sponsored ads positioned before SERPs to draw page viewer's attention. PPC ads, tailored to your niche in the legal community, can put your expertise in front of potential clients now as your site builds organic traction. SEO-Exchange has the expertise and legal industry knowledge to create a strong, measurale PPC campaign for you.

Mobile Search Optimization

Today over half of Google searches are done on smartphones and tablets, a statistic particularly relevant to attorneys considering that legal clients often need the assistance of a lawyer at the scene of an accident or other incident. By having your website responsive to cell phones and tablets, you can rank high enough in search engine results to be visible to new clients and compelling enough to make them stay on your site - two things that current Google algorithms reward with a higher position in searches. SEO-Exchange will make sure that mobile clients checking in from any device or platform can find your site and be impressed when they do.

Conversion Features

When you invest in business systems, you want measurable results. At, we specialize in converting website visitors into legal clients through compelling content and easy to use forms and track every aspect of your site so that we know how visitors found you. Each month, we provide you with a port that shows the effectiveness of our systems.