If you’re creating your online SEO marketing strategy, chances are, you’ve already spent a considerable amount of time brainstorming ways to effectively propel your business brand to the masses. While your business brand does play a key ingredient in any online marketing recipe for success, it’s not the only factor to consider; in order to truly maximize results from your online marketing initiatives, you must also carefully analyze your online competition. It’s really the only way to know that you’re taking the steps necessary to steal market share and dominate your industry.

Step 1: Competitor SEO Analysis: Know Who Your Competition Truly Is

The first step in creating a successful competitor SEO analysis for your business? Define exactly who your business’ biggest competitors are. When partnering with the team of SEO experts here at SEO-Exchange, we include our clients’ personal list of competitors; however, we don’t stop there. Our marketing specialists also conduct extensive online research to determine who consistently outranks your business in browser searches.

During this phase of the process, the team at SEO-Exchange will help you answer specific questions, such as:

• Who are my biggest competitors?
• What are they doing?
• Where are they succeeding online, where I’m not?

Once we have a firm understanding of which businesses most successfully dominate your market vertical, we can move forward to truly analyze their approach.

In today’s globally connected online commerce, having a website for businesses of any size and scope is no longer a mere option; in order to compete with even your most local competitors, your business must offer an online image. Without one, prospective customers may quickly consider your company fledgling, irrelevant, and behind the trend curve.

If you’re currently gearing up to dominate the Internet with your business brand, it’s important to know that the only thing worse than no website presence, is a poorly executed, static website presence. In order to yield the best results possible, you must deliver an engaging website solution that captivates visitors with just a single click. Understanding some of the latest website trends is the best way to guarantee that your final design not only informs, but also engages and compels your audience to convert from visitor to customer.

When working with SEO-Exchange for your website design, we will not only work closely with you throughout the process to understand your online marketing goals and vision, but we will incorporate the very latest website trends that have proven staying power for long-term results.

These design innovations include:

Are you ready to create (or expand) your business’ online presence? An online marketing strategy can help ensure you get the results you need. Business owners in every field rely on their content marketing initiatives for far more than to help them sell their products and services; a successfully crafted copy strategy, when properly executed, can actually showcase an organization as a forward thinking industry leader.