Local SEO: Combining SEO Techniques To Help Your Business Soar Above The Competition

by Super User
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Local SEO has become one of the leading stories in Internet marketing recently, with many companies scrambling to change their local search engine optimization strategies in order to enhance their ranking with powerhouse search engines like Google, Bing and Yahoo.

If your Houston area business needs to take advantage of local search engine optimization, you’ve come to the right place. At SEO-Exchange we understand the nuances of local SEO strategies and we've helped many customers achieve higher rankings over their competitors in just a few short months.

How Local SEO Has Changed

For years, small businesses struggled to compete with national and international businesses by focusing on local search engine optimization and marketing campaigns that simply couldn’t compete on a national level. Fortunately, search engines are increasingly highlighting local and regional services in response to the needs of consumers.

The popularity of smart phones and local phone apps has contributed to this evolution. People are turning to their smart phones to find local businesses in order to fulfill immediate needs. This is where local SEO becomes crucial – local search programs like FourSquare, Merchant Circle, Urban Spoon and Yelp give preference to regional businesses with organic SEO results rather than national businesses that can’t fulfill an immediate, regional need.

SEO-Exchange Offers Affordable SEO Services Houston Businesses Can Rely On

Local Listing Enhancement

We’ll make sure you’re listed with all the local directories and that each listing contains all of the relevant information to move you up the ranks. We spend a lot of time truly 'optimizing' your local listings, unlike some listing companies that put your information out there without SEO in mind.

An important factor when adding and updating local profile listings is to use a consistent name, address and phone number (NAP). The search engines are better able to identify your business when this information is consistent. Be sure to include your local number (in addition to an 800 number if you choose). While 800 numbers are convenient for your customers, they don't indicate where your business is actually located.

Social Media Marketing

Social media is an excellent way to connect directly with your local target audience and really get a 'pulse' on what consumers are looking for. People using social media are primed and ready to purchase your product or service. Your social media sites also serve as a means of free advertising. Announce new products and special offers on your Facebook page and your followers will repost your news.

Press Releases

News feeds and new search algorithms mean providing current news about your business is more important than ever. We’ll craft press releases that pop using local SEO to capture the attention of regional customers and drive them to your business. Press releases are not only read by journalists these days. We will help you write a press release with your customer in mind. If you are focusing on a local market, press releases are an ideal way to get your name out there in the spotlight and show the community what you have to offer.

Blog Optimization

Blogs need fresh, informative content on a regular basis. Our local SEO copywriters can provide you with outstanding blog posts that tap into the needs of regional consumers and takes advantage of niche markets. Best of all, you can add commenting features to your blogs so that locals can provide feedback and get involved with your endeavors.

Ready to get started? Contact us to today to learn how we can help your business rise in the ranks with a local SEO campaign.

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