Understanding How Competitor SEO Analysis Can Help You

by Super User
Hits: 709

If you’re creating your online SEO marketing strategy, chances are, you’ve already spent a considerable amount of time brainstorming ways to effectively propel your business brand to the masses. While your business brand does play a key ingredient in any online marketing recipe for success, it’s not the only factor to consider; in order to truly maximize results from your online marketing initiatives, you must also carefully analyze your online competition. It’s really the only way to know that you’re taking the steps necessary to steal market share and dominate your industry.

Step 1: Competitor SEO Analysis: Know Who Your Competition Truly Is

The first step in creating a successful competitor SEO analysis for your business? Define exactly who your business’ biggest competitors are. When partnering with the team of SEO experts here at SEO-Exchange, we include our clients’ personal list of competitors; however, we don’t stop there. Our marketing specialists also conduct extensive online research to determine who consistently outranks your business in browser searches.

During this phase of the process, the team at SEO-Exchange will help you answer specific questions, such as:

  • Who are my biggest competitors?
  • What are they doing?
  • Where are they succeeding online, where I’m not?

Once we have a firm understanding of which businesses most successfully dominate your market vertical, we can move forward to truly analyze their approach.

Step 2: Define The Parameters Of Your Business’ Competitor SEO Analysis

Armed with invaluable information on the competitive backdrop in your industry, we are ready to begin defining your customized SEO strategy. During this phase of the process, we work closely with you to outline details such as:

Keyword generation: Not only can we generate relevant keywords based on your specific operations, but we can use the keywords utilized by your biggest industry opposition to ensure you’re not only rising in browser rankings, but you’re simultaneously competing with them as you do so.

Marketplace gaps: Where do your competitors fall short in their online marketing strategies? Where are the biggest marketplace gaps in your niche? Using this information, we can design a solution that addresses market shortfalls to instantly help put your business ahead of the pack.

Specific goals and objectives: At SEO-Exchange, we recognize that every client has different marketing needs and overall vision. We would never suggest that your goals should mirror the competitions’. Rather, we use our industry insight and knowledge to help you generate your most important goals, as well as how to effectively achieve them.

Analysis tools and resources: Once we have a final SEO solution outlined, it’s time to systematically execute our plan, as well as implement relevant analytic tools and resources. Throughout our professional partnership, the team at SEO-Exchange will keep a firm focus on the pulse of your initiative. By consistently generating result statistics and reports you’ll immediately see where your strategy succeeds, and which components may require further adjustments. This knowledge, coupled with our thorough understanding of your competitors’ strengths and weaknesses, helps ensure we fortify your business for ultimate online marketing success.

For more information on SEO-Exchange’s effective online marketing solutions, visit our website at: http://www.seo-exchange.com/ or, contact us today at (832) 497-1986.

Leave your comments

Post comment as a guest

0
terms and conditions.

Comments