Search Engine Do’s & Don’ts: What Helps (Or Hurts) Your Online Marketing Strategies

by Super User
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If you’re currently considering your business’ online presence, chances are, you’ve started to think about using search engine optimization as part of your marketing mix. Search engine optimization (SEO) has long proven itself a viable online marketing strategy that is here to stay. No matter what the size and scope of your business, or what specific industry you’re operating in, using SEO tactics to enhance your online image is a virtual must to enhance your brand exposure, strengthen consumer loyalty, and ultimately, set your business apart from the competition.

Getting The Search Engines To Take Notice Of Your Online Marketing Efforts

A key ingredient to SEO success? Posting online copy and pages that make the search engines take notice. Understanding a few key tips on what the search engines are looking for (and what they ignore) can help ensure that your online marketing initiatives maximize results and overall return on investment.

When creating your online strategy:

Do - Focus on content: No matter how often the online marketing rules bend to yield to the latest algorithm, one thing will never change: Providing informative, engaging content should always be any business’ top priority.

Don’t – Use stuffed copy: All too often, business owners making their initial go at SEO wrongfully assume that more is more when it comes to keywords. It’s not. Stuffing your content not only wrecks your credibility with the search engines, it also demolishes your business’ integrity with prospective clients.

Do – Present a consistent brand: Brand consistency plays an invaluable role in any online promotional initiative. Not only should your online brand show a uniform front on every page, but it should also mirror any of your existing print ads as well.

Don’t – Overuse ads: Once you have your brand image ready to showcase online, it’s important not to overdo it…particularly when it comes to ads. Overusing online ads is a surefire way to convolute your overall image, and alienate potential clientele.

Do - Include quality links: Links play an integral role in the results you’ll yield online. So, when creating your linking plan, get strategic and include links that will direct your audience to pages and content that will help encourage a conversation.

Don’t – Utilize paid links: While quality, organic linking will yield results, paid links offer virtually no online marketing traction. Avoid them.

Do – Optimize performance: When creating your campaign, think about the performance level of every page that you include. How fast do your links work? How quickly do your articles load? How easy is it to click from one page to another on your site? Making these questions a top priority can help keep your performance at peak levels.

Don’t – Dismiss overall user experience: Today’s online buyers are super-savvy when it comes to web navigation; they will make a snap judgment on your site in an instant if it doesn’t look polished, intuitive, and secure. Teaming with an expert design partner, like SEO-Exchange, can help ensure that your online business brand looks both professional and innovative.

Want to hear more about SEO-Exchange’s distinctive approach to online marketing solutions? Contact our professional team of industry experts today at: We can’t wait to help make your online marketing mission a success!

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